When I was younger, I remember watching Saturday morning cartoons and always anticipating the newest toy commercial or candy that was coming out. Back then, advertisers knew that my age group would be watching those cartoons on TV stations such as Nickelodeon, Cartoon Network, or even ABC. Now a days, my age group's TV watching has become a much broader range of interest. Nonetheless, advertisers still know how to hook us in the most unique way.
Back in those days, I remember eagerly waiting for that Street Flyers commercial to come on TV. For those of you who don't remember what Street Flyers were, they were the sneaker that had retractable wheels in the sole of the shoe. Today, my attention is caught by the latest iPhone commercials, particularly the "Two is better than one" commercial advertising Apple's addition to Verizon selling the phone. Advertising doesn't always reach me through television, but in magazines too.
In today's world, you can look up basically anything you choose to on the internet. Everyone knows that newspapers and magazines are not the main means of news today. However, what girl doesn't like to pick up a gossip magazine every once in a while? Or what about a fashion magazine? Or even (if you're a sporty kind of girl like myself) a sports magazine? Magazines have loads of advertising in them. Just the other day I bought a Cosmo Magazine (which by the way...for future reference....do NOT open all of the cologne/perfume tabs at once...trust me). With half of the pages being advertisements, no wonder the magazine is so large! Makeup, clothes, shoes, colognes and perfumes seem to take up half of the magazine. I actually was curious as to why Cosmo would put multiple cologne advertisements into their magazine. My roommate brought up a good point to me saying that although the magazine's main demographic is guided towards females, that doesn't necessarily mean that a male demographic isn't reading them.
I was catching up on TV shows I missed the other day on Hulu.com. I realized that's another way advertisers reach me. They have about five advertisements in between the shows you watch on their website. Sometimes it can get annoying, especially if the show you're watching is really suspenseful, but it is better than watching on TV with 15 commercials opposed to five.
Advertising will always be around bugging us about the high rates you could be saving on your car insurance, showing us how easy it is to buy stock and access it, and what new sneakers will improve your athletic ability.
And don't forget about all those flashy, long ads that run BEFORE the previews in the movie theatre...I remember a time when there were no commercials before movies in the theatre...and I remember being royally pissed off when that sacred movie space was violated. Good post! :)
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