I came across and Ladies' Home Journal the other day. Did you ever notice the type of articles a magazine like that has in it? Talk about a wide variety of "Mom topics." You can find anything from an article about a carrot and sweet potato recipe a woman has experimented with to how a woman can freshen up her make-up just in time for spring to arrive. I believe the demographic for this magazine is completely aimed for mothers. Any magazine that has an article with the title "Snow Safety: Even sledding has it's risks. Wear a helmet!" can only be something a mom would read.
When I was flipping through some of the ads of this magazine, it continued to prove that this magazine was directed towards moms. I put the most reoccurring advertisements into three simple categories: food, medicine, and necessities. In the food category, mom's are told what the right cereal is to buy for their kids (according to Ladies' Home Journal its Cornflakes). In the medicine category, mom's are directed buy certain brands (LHJ's brand's include Mucinex). In the necessities category, mom's are influenced to buy Faith Hill's new perfume.
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