Better Late Than Never (Bock Blog Post #6)

In Wayne Friedman's article "Hoop Dreams: NCAA Viewers Up 11%"  he talks about how the current March Madness television viewing has gone up. In recent years depending on where you lived determined what games you could be able to watch. CBS, the on-again, off-again conglomerate with Viacom, is the main network to air the tournament.This is the first year that the tournament could broadcast all of the games at the same time. Compared to only CBS that aired the games on their time schedule, the tournament now aired every single game on the following cable networks: CBS, TBS, TNT, and truTV. 


However, because of the games aired on CBS right before prime-time hours, people viewed CBS prime-time shows more than they would normally.